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A Proven 10-Step Path to Content Marketing Success
The journey from a ‘Like–based’ social strategy (a la 2010) to a ‘lead-based’ social ROI strategy (today) is a circuitous path of discovery for many businesses versus a straight line. At...
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50 Awesome Content Marketing Stats
$118.4 billion will be spent on content marketing, video marketing, and social media in 2013 (eMarketer) so if you haven’t started your content marketing efforts, it’s time. Don’t believe me? Check...
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3 Fresh Marketing Lessons from David Ogilvy
From the 60s through the 80s, David Ogilvy was the King of Madison Avenue. And some of his less well-known marketing strategies are tailor-made for today’s marketing environment, where so much focus is...
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The Simple 2-Step Formula To Achieving Content Marketing Success
It took a while but this business finally got content marketing right. The result? A sale. Between my mother’s house and my own is a snow cone stand. As father of 4 and 7-year old children with a sweet...
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8 Must Read Blog Posts on SEO and Content Marketing
It’s the age old question, “How do I get more people to my website?” It was one of the first thoughts that crossed my mind when I purchased my domain name way back in 1997 and something many...
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B2B Content Marketing Trends 2013 [INFOGRAPHIC]
Content marketing went viral in 2013. While the concept of a brand creating content to help customers is certainly nothing new, 2013 was the first year that we saw content marketing hit the...
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30 Excellent Quotes from Content Marketing Experts
Drawing by Kelly Kingman Content Marketing World was not only an orange-colored, content-rich conference of sessions, speakers, keynotes and live rock music, but it was a place to curate and be...
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How to Create Innovative Content
“Just because content is cool doesn’t mean it’s innovative.” These wise words kicked off a Content Marketing World session led by the one and only Ann Handley, Queen of content marketing and Chief...
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7 Tips to Giving an Effective Webinar
Use a good headset for an effective webinar. Webinars and online conferences are useful tools for generating sales leads or for keeping your existing customers informed about new products. They only...
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The Three Pillars of Social Marketing from Michael Lazerow, Marcel LeBrun and...
More than 5,000 marketers from around the globe have gathered in Indianapolis for Connections 2013. The seventh annual event is hosted by ExactTarget, now part of the salesforce.com family. Anchoring...
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